How to Get Verified on Instagram in 2022 (8 Simple Steps)

 How to Get Verified on Instagram in 2022 

(8 Simple Steps) 

If you want to know How to get verified on Instagram, you've come to the right place. Of all the 1 billion+ Instagram accounts, you've probably noticed the blue verification checkmark on some and wondered: how can I get one of those? 

Well, you're not alone. Getting "Instagram Verified" was a social media platform mystery until recent years. Only celebrities and big brands had them and popular influencer accounts. 

Today, Instagram has taken away some of the mystery of learning how to get verified on Instagram. Users can now request verification themselves. If you're unsure about the guarantee or how to get the badge, this guide is for you. 

How to Get Verified on Instagram in 2022 (8 Simple Steps)
How to Get Verified on Instagram in 2022 (8 Simple Steps) 

What is a verified badge on Instagram?

How to Get Verified on Instagram in 2022 (8 Simple Steps)

A Verified Badge is a tick that appears next to an Instagram account's name in search and on the profile. It means that Instagram has confirmed that an account is the authentic presence of the public figure, celebrity, or brand it represents. We don't use the verified badge to endorse or recognize public figures or brands.

The verified badge is a tool to help people find the actual accounts of public figures and brands, and it means that we have confirmed that this is a notable and authentic Instagram account. A verified badge is not a symbol to show importance, authority, or subject matter expertise.

Once verified, you may not change the username on your account, and verification cannot be transferred to a different account. Instagram accounts that impersonate public figures or other people go against our Community Guidelines and aren't allowed on Instagram.

How to apply for Instagram Verification

How to Get Verified on Instagram in 2022 (8 Simple Steps)
How to Get Verified on Instagram in 2022 (8 Simple Steps) 

The verification process on Instagram is actually quite simple. There are only a few steps to applying for verification on Instagram, all of which are straightforward.

  • Open the Instagram app and choose the profile or Instagram account you want to be verified.
  • Once on your profile, tap the three-line hamburger icon in the top right corner and select Settings.
  • Go into your Account settings, then tap Request verification. After getting to the verification screen, there are a few more steps.
  • Fill out your full name and add your identification. This can be a government-issued (such as a driver's license or passport) or official business document.
  • Confirm your notability. Selecting a category (e.g., music, fashion, sport) is required, but the remaining fields are optional during the verified account process. You can describe your target audience and list names you or your brand might otherwise be known as.
  • Add a supporting link. While not required, you might better your chances if you provide links that help your "notability," whether you are an Instagram influencer or celebrity, such as other verified social media accounts, news articles, or your website. 
After filling out the fields, all you have to do is press Submit. That's I! You've applied for verification. If your application is successful, you'll get an in-app notification telling you that you'll see the blue verified badge next to your name and encouraging you to use two-factor authentication.

However, if Instagram doesn't verify your account, the notification will say you don't meet the criteria and that you can apply again in 30 days. 
If you're rejected, there are a few ways you can try to improve your chances of being approved in future applications.

8 Tips to get verified on Instagram.

How to Get Verified on Instagram in 2022 (8 Simple Steps)
How to Get Verified on Instagram in 2022 (8 Simple Steps) 

Anyone can apply for verification on Instagram. But actually, getting approved is a lot tougher. Only a few accounts are successful at getting a blue tick. Knowing how to get verified on Instagram involves more than just following the correct application process. We've compiled all the best practices to maximize your chances of getting confirmed.

So we've included 8 tips to help you boost your chances of getting that verification mark.

1. Don't try to buy an Instagram verification badge.

Let's get something straight, fast-tracking your way to get verified on Instagram is NOT a good idea. It won't get you a verified badge, and you'll end up paying money to scammers.
We'll get this one out of the way first. If you see someone slide into your D.M.s offering you a verified badge for payment, don't do it. No matter how legit the account looks.
The same goes for any third-party app or random account that offers "full refunds." And for any random account that D.M.s you because they want to sell you their badge because they "don't need it anymore."

Third-party scam accounts pretending to sell Instagram badges.

Instagram scammers know that people and businesses feel outsized emotions about the blue check, and some are pretty effective at appearing legit, so stay on your guard. And remember that Instagram will never request payment and will never contact you.
The only way to get verified on Instagram is by following the official Instagram procedure. Only Instagram can verify you, nobody else.

2. Monitor for impostor accounts

If We have good news for you. If you're struggling with persistent unauthorized, fake, or fan accounts impersonating your brand, you're a prime candidate for verification on Instagram. After all, verifying verification's stated purpose distinguishes real accounts from fake ones. A verification badge's whole point is to differentiate between real and fake accounts.

So if you already have impersonators and imposters, they're a perfect can be getting that blue tick. Your annual social media audit should clarify whether impostor accounts are a problem for you. You'll want to monitor and document these accounts using a social media monitoring tool like Zerofox's Hootsuite integration.

3. Gain Plenty Of Real Followers

This may seem like a bit of a vague tip, as there's no specific number of followers you need to get verified on Instagram. There's no proof that you need vast followers to get verified on Instagram, but having a massive following certainly won't hurt! The more followers you have, the more prestigious your account looks.

Let's be honest; you never see verification badges next to accounts with 150 followers. So, try to get your follower count before applying for a verified badge.

The number one most important rule here is to NEVER buy these followers. Although it may be tempting, it will only cause more damage to your account. In fact, it could even result in your account shutting down, as this goes against the Community Guidelines you must agree to. When Instagram examines your account for the Instagram verification process, they will quickly notice if you've bought followers.

4. Make Sure Your Account is Highly Searched For

One of the essential factors that Instagram considers when it comes to verification is how well-searched your account is. The bottom line is that if many users are looking for your name, there's a much better chance that Instagram will verify you.

Organic search and scrolling through the Instagram Explore page are massive. This is where understanding the Instagram algorithm is so important. However, if a user takes the time and effort to type your specific name into the search bar, it's a big sign of popularity.

So, how do you increase your chances of getting searched for? Here are a few strategies:

  • Apply for verification when your name is in the news. If you've just dropped a new single, sent out a recent press release, or done something particularly newsworthy, there's a good chance more people will be searching for you online. This is the perfect time to get verified.
  • Search your name and keep an eye on your popularity in the search results.
  • Invest in some P.R. Reach out to media outlets, create compelling press releases, and focus on getting some buzz and attention around your brand. Getting verified may be more challenging if you've never focused on PR.

5. Remove Cross-Platform Links

While building up your other social accounts is a good idea, you should never use Instagram to cross-promote them. Instagram insists that verified accounts can't have so-called "add me" links to other social media services in their Instagram profiles. You can include links to your website, landing pages, or other online properties; definitely don't link to your YouTube or Twitter account.

And while it's not 100% confirmed that a TikTok or Twitter link in your bio will cost you your verification badge, you'll be better off using a link tree to promote your off-Instagram presence.

On the other hand, if you have a blue checkmark on your Facebook profile but not on your Instagram account, Instagram explicitly encourages you to link to your Instagram account from your Facebook page to help prove your authenticity.

6. Make sure your profile and bio are complete and effective

One of the first things Instagram looks for when determining whether or not to verify your account is a complete profile. Make sure you fill in all the information required in the biofields.

Instagram's listed requirements for verification. It must include a photo, at least one post, and accurate information about yourself, your business, or your brand. Adding a link to your website and location information can help. Optimizing your Instagram bio will not just impress the verification team when they check you out but can pay ongoing dividends in the form of new followers and conversions.

7. Work with an agency or publicist.

If you have the budget and the ambition, hire a reputable digital agency with access to Facebook's Media Partner Support tools. Your publicist or agent can submit requests to claim usernames, merge accounts, and get accounts verified through their industry-only portal.

To get publicity, you'll need to do things considered newsworthy. What's deemed newsworthy depends on your niche, but here are a few ideas to get you started:

  • Participate in or create a local event (for charity or otherwise).
  • Make a guest appearance on a podcast or other media channel.
  • Pledge to donate to a relevant cause, either a one-off or indefinitely.
  • Publish a white paper or other original data pertinent to your target audience.

Getting involved in activities outside your brand is how you build awareness and get into media outlets. When the Instagram verification team checks to see if you are notable, they'll find you in these news channels. 

Is verification guaranteed? Of course not. But a request from an industry professional through the Media Partner Support panel carries more weight and distinguishes you from the crowd.

8. Follow the rules and community guidelines.

Compared to the previous tip, this one should be the easiest to adopt when using verified accounts. Keeping in line with Instagram's terms and conditions and community guidelines is crucial if you want to be confirmed. 

The rules and guidelines really boil down to being an honest and respectful member of the Instagram community. In fact, Instagram has even made a TL;DR for its policies:

We want Instagram to remain an authentic and safe place for inspiration and expression. Help us foster this community. Post only your own photos and videos, and always follow the law. Respect everyone on Instagram, don't spam people or post nudity.

There are more nuanced rules, especially since the pandemic began, but unless your brand is deliberately controversial, you shouldn't have problems with this tip. If you're not sure whether to share a specific post for fear of breaking the rules, chances are you shouldn't publish that post.

Instagram Verification F.A.Q.: 

1: How Many followers Need to Verify Instagram?

Technically, there is no minimum follower count for getting verified on Instagram. You can verify your account regardless of your number of followers as long as you can prove that you are a "notable," or highly searched-for person (or that your account represents a widely recognized business or organization). 

2: How to earn a blue check on Instagram without being famous?

To get a blue check on Instagram, you must prove that your account may be impersonated because you are a notable public figure or represent a widely acknowledged organization. 

3: How much does Instagram pay for a verified account?

According to the website for search marketing, influencers with a million followers can make about $670 per post. A content creator on Instagram with 100,000 followers can earn about $200 per post, while someone with 10,000 followers can make about $88 per post.

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